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Martin Gothberg's blog

Can We Have a 21st Century Conversation About Climate Change?

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Nature recently published two seminal papers that have created huge interest in the scientific community. The first, entitled, ‘Human contribution to more-intense precipitation extremes’ and the second ‘Anthropogenic greenhouse gas contribution to flood risk in England and Wales in autumn 2000’ are available through subscription. Both add significantly to the growing body of evidence that support predictive models developed over the last few decades. An excellent summary and an interview of a scientist involved in the work is also available online.

Just like technology in the marketplace today, no longer are we talking about 50 to 70 years from now before our activities change the world. For those who think this is all just ‘part of the natural cycle’, it may be time to wake up and take notice of how our reliance on fossil fuels are clearly adding that ‘additional trigger’ to climate change in terms we can see today. Read more

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What If It Is a Big Hoax?

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Whenever I hear from the deniers of climate change I am reminded of the above political cartoon from Joel Pett. The cartoon gets to the heart of the matter whether you believe the science behind climate change or not as it highlights the benefits of going to a cleaner mix of energy and creating a better world.Read more

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Ideas for Innovation in Underserved Communities

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I recently attended Santa Clara University’s Boot Camp for social entrepreneurs, the Global Social Benefit Incubator (GSBI) — which never misses ‘wowing’ audiences as to how innovative individuals can be when confronted with a pressing societal need. With support from the Tech Awards, Presented by Applied Materials, the GSBI has been mentoring and training would-be entrepreneurs how to make their vision come alive profitably.Read more

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Applied’s Environmental Footprint

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carbon footprintIn 2007, Applied Materials set goals for improving its environmental footprint worldwide. These goals were based on a thorough understanding of current operations made possible through several years of collecting relevant information.

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High Speed Rail and Clean Technology

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Applied Materials' Martin Gothberg (left) and Ken Muir (right) with Rod Diridon, Executive Director of the Mineta Transportation Institute. Mr. Diridon spoke with employees about the future of transportation in California, including the latest on sustainable transportation and infrastructure and the California Bullet Train project.

One great thing about working for a company involved in creating a more sustainable future is it has excellent 'Green Bag Lunch Speakers' sponsored through its Santa Clara employee 'green team' and the company's month-long EarthWorks program celebrating environmental awareness.  This month, Rod Diridon, Mineta Transportation Institute spokesperson and high speed rail visionary, talked about California's High Speed Rail (HSR) Project. This 790 mile basic system is California's plan to connect the Bay Area, Los Angeles, Inland Empire, Central Valley, San Diego and Sacramento.Read more

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